For purposes with this content analysis, intercourse ended up being understood to be any depiction of sexual intercourse

For purposes with this content analysis, intercourse ended up being understood to be any depiction of sexual intercourse

Only a few product that was taped had been coded. As our focus had been on scripted development, we excluded news that is daily, game shows, sports programs and occasions, and paid development, also all types of commercials along with other promotions ( e.g., teasers for system programs). Although music videos were taped, these were coded and analyzed individually because of the unique traits and so are maybe not reported here. The analyses introduced in this paper, nevertheless, do through the nonmusic video clip programming from cable music activity channels including talk programs, variety/comedy shows, and truth programs. In addition, implies that were incomplete simply because they started before 3:00 p.m. or ended after 11:00 p.m. weren’t coded. Finally, episode repeats had been eradicated through the sample.

The sample that is final the 2001 2002 period contained 1,276 unique system episodes, whereas the ultimate test when it comes to 2002 2003 period included 1,439 unique system episodes. The test when it comes to 2nd content analysis had been significantly larger than 1st 12 months’s test that we had three episodes of each nonsyndicated series as we made a concerted effort in year 2 to ensure. Despite strict adherence towards the sampling plan, additional taping ended up being needed whenever, for instance, brand brand brand new programs joined the autumn lineup following the start of year to replace for cancelled programs or if the time and time slot for a set ended up being changed.


The codebook when it comes to bigger research ended up being based considerably from the factors produced by Kunkel and peers (1999, 2001, 2003) within their content analyses conducted for the Kaiser Family Foundation. We created extra things, including those on exact exact same sex behavior that is intimate sexual talk linked to nonheterosexuals. Contrary to Kunkel and peers, whom utilized the scene due to the fact unit that is primary of, our content analyses involved coding for intimate content in 2 moment periods of system time. Because scenes differ dramatically in total and, therefore, never offer a consistent device of measure for making evaluations across programs, we utilized a coding that is standard centered on time. Coding news development in designated time periods has been utilized usually by other scientists conducting analyses that are content different system genres including films, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes with this content analysis, intercourse ended up being understood to be any depiction of sexual intercourse, sexually suggestive behavior, or any explore sexuality or sexual intercourse. To be conservative and prevent overcoding sexual content, communications about intercourse were differentiated from nonsexual communications associated with relationship and relationships, that have been maybe perhaps not coded. For instance, a declaration such as “I adore my boyfriend” wouldn’t be coded whereas a declaration such as “I made like to my boyfriend” will be coded.

Exact exact Same intercourse behavior that is sexual

Every 2 click this over here now moment period that were coded as containing a minumum of one form of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, sexual intercourse implied, sexual activity depicted, along with other intimate behavior 2 ended up being additionally examined for the existence of exact exact same intercourse intimate behavior. With this product, programmers used a yes/no response format to point whether some of the sexual behavior depicted within the period happened between a couple regarding the sex that is same.

Speak about nonheterosexual intimate problems

Each 2 interval that is minute have been coded as containing one or more example of talk through the sexual talk groups utilized in the key coding task ( ag e.g., commentary about own/others’ intimate actions or passions, explore sexual activity which have currently occurred, speak about sex crimes) has also been coded for whether some of the intimate talk pertaining to nonheterosexuals. With this item, programmers once again utilized a yes/no response format to point whether some of the talk that is sexual the intimate interests or issues of nonheterosexual people. Usually, such reviews regarding gays and lesbians, although sometimes they certainly were connected with bisexuals.

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